As a business owner, the most important thing is to bring in sales. You didn't put your blood, sweat, and tears into this business to not make any money, did you? Part of getting sales is marketing, but you don't have anything to market if you don't have a brand.
A solid brand will attract your target audience, tell them why you are right for them, and keep them coming back for more. This workbook will walk you through the brand creation process and guide you on creating a brand that will build sales.